Tony Jordan

President, Parking Reform Network

Tony Jordan is on a mission to change how people think about parking policy. It started when he read Donald Shoup’s The High Cost of Free Parking in 2010 and used his experience as a labor organizer and software developer to build a coalition of Portlanders for Parking Reform.

After successfully organizing for local parking and land use reforms, Tony cofounded the Parking Reform Network in 2019. Its goal is to help people everywhere understand the impact of parking policy on climate change, equity, housing, and traffic. Tony now leads PRN’s team of self-proclaimed parking nerds, working closely with its board of directors and advisory board.

You can hear Tony speaking about parking reform regularly at local, regional, and national conferences. He has presented or been on panels at SXSW, YIMBYtown, the Congress for the New Urbanism, Walk/Bike/Places, the StrongTowns National Gathering, and the National Shared Mobility Summit, among others. Tony also frequently speaks to planning commissions and city councils and has guest lectured in Donald Shoup’s class at UCLA.

Tony lives car-free in Portland, Oregon, with his wife Davida, their two children, and their dog Nova. Most of his spare time is devoted to parking reform, but he does squeeze in the occasional multi-day bike trip or strategy board game.